Sample emails

Short. Friendly. One reason to call.

Here's what your customers would get. Every one is written for your town and that month's weather, then sent under your name.

November

Before the first cold night

Books tune-ups before the first cold snap, when a cheap visit beats a holiday-weekend no-heat call.

FromYour Heating & Air

SubjectBefore the first cold night

Your Heating & Air(770) 555-0100

Before the first cold night

Hi Sarah,

Nights are getting colder around here, which means furnaces that sat quiet all summer are about to work hard. A quick tune-up now catches the small stuff before it turns into a no-heat call on a holiday weekend.

Book my tune-up

Quick tipCheck your air filter this week. If you can't see light through it, swap it. A clogged filter makes your furnace work harder all winter.

Fall tune-up: $89

For past customers, through November 30. Just mention this email.

Stay warm,
Your name
Your Heating & Air

Sample You're getting this because you're a customer of Your Heating & Air. Your business address · Unsubscribe

February, a slow month

Why your heating bill jumped

Shows up right when the January bill does. Helpful first, then a reason to have you take a look.

FromYour Heating & Air

SubjectWhy your heating bill jumped

Your Heating & Air(770) 555-0100

Why your heating bill jumped

Hi Mark,

January bills are in, and a lot of folks around here got a surprise. Most of the time it's not the furnace. It's a few small things adding up.

Three to check this weekend: set the thermostat to 68 when you're home and a few degrees lower at night, feel around doors and windows for drafts, and look at your filter.

Book a check-up

Winter check-up: $79

For past customers through February 28. We'll tell you straight if something's costing you money.

Talk soon,
Your name
Your Heating & Air

Sample You're getting this because you're a customer of Your Heating & Air. Your business address · Unsubscribe

April, a slow month

Your AC's been off for six months

Fills the schedule before the first hot day, when every shop in town gets slammed.

FromYour Heating & Air

SubjectYour AC's been off for six months

Your Heating & Air(770) 555-0100

Your AC's been off for six months

Hi Linda,

It's about to get hot, and the first 85-degree day is when everybody calls at once. That's when the wait gets long.

A spring AC tune-up takes about an hour. We clean the coils, check the refrigerant and make sure it'll keep up in July.

Get on the schedule

Quick tipWalk outside and look at the outdoor unit. Pull back any leaves, weeds or grass clippings. It needs room to breathe.

Spring AC tune-up: $89

Book by April 30 and skip the summer rush.

Thanks,
Your name
Your Heating & Air

Sample You're getting this because you're a customer of Your Heating & Air. Your business address · Unsubscribe

The other nine months

A topic for every month of the year.

Blue months are when the phone usually goes quiet. That's when these emails earn their keep.

Nov
Book a furnace tune-up before the first cold night
Dec
Holiday guests, a warm house, and a carbon monoxide check
Jan
Furnace noises and smells that mean call us now
FebSlow
Cut the winter bill: thermostat settings and drafty spots
MarSlow
Pollen season: filters and air quality
AprSlow
Spring AC tune-up before the heat hits
May
Signs your AC is on its last legs
Jun
Stay cool for less: fans, shades, settings
Jul
Storm season: protect the outdoor unit
Aug
Humidity, mold, and a mid-summer AC check
SepSlow
Fall checklist for heat pumps and furnaces
OctSlow
Rebates and financing for a new system

Your first one's free

Let's get your name back in front of your customers.

Text or email me your shop name. I'll write your next customer email and send it over. If you like it, it goes out. If not, no hard feelings.

Email me your shop name See the price

Text or call: [Your phone number] Email: hello@pilotlightemail.com