Pilot Light

Pricing

One change-out pays for the whole year.

Month to month. Your first email is free, and you see it before you pay a dime. Cancel by replying to any email.

Pick a ticket

First 5 shops only

Founding price: $199 a month

Everything in Ticket B, locked at $199 for your first 6 months, then $499. In return, you let me share your results, with your OK on every word.

Claim a founding spot
Ticket A

Monthly email

$249/ month

About $8 a day

  • 1 customer email a month
  • Written, designed and sent for you
  • You OK every one
Start with this one

First one free, then $249/month

What I'd pickTicket B

Email + tune-up push

$499/ month

No contract. Cancel any month.

  • The monthly customer email
  • Plus 1 special-offer email: tune-ups, plan sign-ups
  • Monthly report: who opened, who called, what booked
  • You OK every one
Start with this one

First one free, then $499/month

Ticket C

The full crew

$799/ month

For shops with a big customer list

  • Everything in Ticket B
  • A review request after every job
  • A “we miss you” email to customers you haven't seen in a year
Start with this one

First one free, then $799/month

No contract Your customer list stays in your account Secure card checkout by Stripe

Compared to what you're doing now

Where else that money could go.

Pilot LightEmail software, do it yourselfFull marketing agencyBuying leads
Who writes itI do, in your voiceYou, at nightTheir teamNobody. You call strangers.
Who it reachesYour own past customersYour own past customersUsually new peopleStrangers, often shared with other shops
ContractNoneUsually noneOften a long-term contractVaries
Your time5 minutes a monthHours a monthMeetings and reportsChasing every lead
Try it firstFirst email freeFree trial of the softwareRarelyNo

General comparison. Agency and lead terms vary by company.

Money questions

Straight answers on price.

Is the first one really free?

Yes. I write it, you read it. If you like it, it goes out and you pick a plan. If not, you owe nothing.

How do I pay?

Card, through Stripe's secure checkout. You get a receipt by email every month.

Am I locked in?

No contract. Reply “cancel” to any email and you're done.

Is there a cheaper way in?

Yes, for now. The first 5 shops get Ticket B for $199 a month, locked for 6 months, then $499. In return I can share your results, with your OK on every word.

Which plan should I start on?

I'd start on Ticket B. The extra email lets us push tune-ups and plan sign-ups in the slow months, when you need the work most. You can switch any month.

Does the price include the email software?

Your sending account stays in your name. Many shops already have one. If you need one, I'll set it up on a free or low-cost plan and tell you the cost up front.

Will it pay for itself?

I can't promise calls. What I can tell you: if one past customer books a tune-up that turns into a repair or a new system, the year's covered. You'll see the numbers every month and decide.

Your first one's free

Let's get your name back in front of your customers.

Text or email me your shop name. I'll write your next customer email and send it over. If you like it, it goes out. If not, no hard feelings.

Text or call: [Your phone number] Email: hello@pilotlightemail.com